Reed Kroloff
Director of Cranbrook Academy of Art and Art Museum;
Campus Architect
Reed Kroloff is the Director of the Cranbrook Academy of Art and Museum in
Bloomfield Hills, Michigan, and an independent architectural consultant and
commentator. Kroloff was Dean of the Tulane University School of Architecture
in New Orleans, Louisiana from Fall, 2004 through Spring, 2007. He arrived at
Tulane just before Hurricane Katrina and helped lead the School to recovery
and prominence in the post-storm environment, including raising a record $3
million in gifts and research grants; retaining 97% of the School's students and
100% of its' faculty after the storm; and playing a significant role in citywide
planning and rebuilding efforts. The recipient of the American Academy in
Rome's 2003 Rome Prize Fellowship, Kroloff previously served as the Editorin-
Chief of Architecture magazine. Under his direction, Architecture received
more awards for editorial and design excellence than any magazine of its type,
and quickly became the leading design publication in the nation. His writing
has appeared in many other magazines and newspapers as well, ranging
from Metropolis to Artforum, and he has been profiled by publications such
as the New York Times. Prior to joining Architecture in 1995, Kroloff taught at
Arizona State University, where he was a tenured professor, and the Assistant
Dean. At ASU, he received the first-ever "Award for Academic Excellence" from
the Arizona chapter of the American Institute of Architects. Kroloff advises a
range of clients on architect selection and design strategy, including, among
others, the U.S. Army Corps of Engineers, the Ministry of Culture of the Federal
Government of Mexico, the Whitney Museum of American Art, Case Western
Reserve University, and the History Channel. The combined construction value
of the projects on which he has advised now exceeds $500 million. Mr. Kroloff
writes and lectures widely, and is a regular visiting critic at architecture schools
and professional organizations across the country. He holds degrees from the
University of Texas at Austin and Yale University, and has practiced architecture
in Texas and Arizona. He serves on numerous boards and advisory councils,
ranging from the Register of Peer Professionals of the United States General
Services Administration to the Public Architecture Foundation.