The Theme

Applied Brilliance is producing its 13th annual conference in April 10-13, 2018 in Santa Fe, New Mexico.  Discovery and Revelation explores what’s new and fresh when everything is so digitally transparent and immediate, diminishing the mystery and magic of accidental and serendipitous discovery.  We see too much.  We think we know too much.  We’re bombarded by every presidential tweet and every reading-between-the-lines commentary of the news media in mind-boggling minutia.  And on the horizon, we can replicate ourselves through Replika and model our immortality through DeepMind.  Empathy will be delivered through healthcare robots, our meal kits are already recommended by ubiquitous bots and Neuralink wants to connect people to a groupthink network in which they will exchange thoughts without wasting their time and energy on language.  It’s getting hard to keep up.

Applied Brilliance 2018 looks at innovation and genius at the intersection of the arts and sciences.  Revelations are the myths and legends that transcend science. Discoveries are the stories that are founded on hard science and heart-stopping accident. This year we’ll hear from philosophers, poets, biopsychologists, storytellers, historians, physicists, roboticists, the First Nations NextGen and musicians who will share their inventive work and perspectives. Plus we’ll apply their brilliance to highly engaging system-solutions case studies, embedding our attendees into the content.

Steeped in the power of the geology and traditions of the homeland of our First Nation’s people, we will have the privilege of hearing from some of the leaders who are preserving, protecting and persevering their ancient culture. We’ll explore how a worldview over 1000 years old meets the quantified self, and how both can co-exist in an algorithmic, digital world.


Applied Brilliance opens with a welcome dinner on Tuesday April 10th at the Hotel Santa Fe, our conference host.  Our thought leadership sessions take place Wednesday and Thursday mornings, April 11 and 12, from 9:00 to 1:00, including lunch.  At each session, speakers will work together with guests on a series of problem-solving case studies reflecting systems solutions through applied brilliance.  Dinner Wednesday and Thursday nights are off-site with a special performances and dinners celebrating local/regional cuisine.

Afternoons will offer Applied Brilliance on-site activities in the surrounding community to experience curated visits to Bandelier National Park, and a memorable storytelling experience at the Wheelwright Museum.

Tuesday April 10

Opening Dinner, Hotel Santa Fe Hacienda & Spa

Wednesday April 11

Track One - Discovery

Philosophy - Andrew Taggart
NextGen Pueblo - Aspen Mirabal
Filmmaker – Jennifer Crandall
Neuroscience - Allen Hamilton

System Solutions Case Studies


Track Two
On-Site Brilliance -- Legends + Prophecies

Joe Hayes, renowned storyteller will entertain us and feed our imaginations with a live performance of ancient lore. Joe will present his stories at the Wheelwright Museum of the American Indian, famous for shows by living Native American artists. The museum shop, the Case Trading Post, is one of Santa Fe’s oldest continuously operating galleries of Native American art


Cocktail Reception in private home and studio

Dinner, El Farol

Thursday April 12

Track Three - Revelation

Biopsychology - Diana Reiss
Cultural Leader - Joseph Brophy Toledo
Ethics – Tricia Wang
Conservationist - Asher Jay

System Solutions Case Studies


Track Four
On-Site Brilliance -- Bandelier National Park

We will visit to Bandelier National Park, curated by Tim Maxwell, Director Emeritus of the Museum of New Mexico, Office of Archaeological Studies. Bandelier is a breathtakingly beautiful canyon and mesa country with evidence of a human presence going back over 11,000 years. Petroglyphs, dwellings carved into the soft rock cliffs, and standing masonry walls pay tribute to the early days of a culture that still survives in the surrounding communities.


Celebration of Regional Cuisine, Santa Fe Cooking School


Hotel Santa Fe Hacienda & Spa

A luxurious hotel and spa sanctuary near the heart of Santa Fe’s center

Request the special Applied Brilliance rates!


Call (877) 259-3409 or email and reference Applied Brilliance to receive our special rate

Applied Brilliance Code:  #18S031.


Fly into Albuquerque and take a breathtaking one-hour drive to Santa Fe

Fly into Santa Fe and Uber or Lyft are available


Albuquerque Airport Shuttles



Registration includes all meals (two breakfasts, two lunches, three dinners), all conference-related activities plus the applied brilliance on-site field trips.  It does not include liquor (cash bars) for the dinners.

$1775, alumni
$1950, first timers

Frequently Asked Questions (FAQ)
Who Attends?
Top designers and architects, Industry brand leaders, cutting-edge innovators, thought leaders and professionals who need to know what's next.
Why Should I Attend?
To be informed about the most important emerging trends that affect how we work, live and play. To collaborate in a dynamic environment with some of the brightest minds and thought leaders in the world. To be inspired to think more expansively and creatively about how the core trends and changes affect us both professionally and personally. To network in a non-commercial environment with other professionals at the top of their game.
Will I receive CEUs?
Attendance at Applied Brilliance earns 11 learning units (11 hours of programming) for one full CEU from AIA.
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